About
AKUGGI is a Dubai-based AI consultancy, advisory, and education platform built specifically for the event industry. We help event teams, agencies, venues, entertainment companies, and production houses use AI to work faster, produce better work, and spend less time on the parts of the job that don't need a human.
The Founder
Founder, AKUGGI
AKUGGI was founded by AJ Amer, who has spent years working inside the event industry — across finance, operations, logistics, creative, and project delivery. Not as an observer. As a practitioner who has built budgets under pressure, managed suppliers across time zones, and delivered events where things go wrong and you have to fix them fast.
That background is what makes AKUGGI different. The AI knowledge is real. But so is the understanding of what event work actually looks like — the timelines, the client pressure, the last-minute changes, the volume of admin that sits behind every successful event.
AKUGGI is based in Dubai and works with clients across the GCC and internationally. The consultancy draws on a network of specialist freelancers — each with deep expertise in AI applied to specific areas of the event industry — to deliver work that is practical, tested, and built for real teams.
What we cover
The Team
Behind AKUGGI is a curated network of international freelancers who specialise in AI applied to specific disciplines within the event industry. Each person brings deep, focused expertise — not broad generalism.
This model means clients get the right person for the right problem. A finance workflow challenge is handled by someone who knows both event budgeting and AI. A creative brief challenge is handled by someone who understands both concept development and how to use AI to accelerate it.
The team operates across time zones and has worked with event businesses, government entities, entertainment companies, and production houses across the Middle East, Europe, and beyond.
How we work
Every recommendation AKUGGI makes is grounded in real event workflows. Not what AI can do in a lab — what it can do on a live event, under pressure, with a real team.
AI makes mistakes. It hallucinates. It needs checking. We teach teams how to verify outputs, not just how to generate them. That is the part most AI training skips.
Event professionals are not software engineers. The tools, prompts, and systems AKUGGI builds are designed to be used by people who run events — not people who build software.
The goal is to compress the time spent on slow, manual work — not to cut corners on quality. AI handles the first draft. Your team applies the judgment.
Start with a conversation. Tell us what is slowing your team down and we will show you where AI can help.